One of the fastest-evolving mediums for putting our business ideas into action is mobile technology.
Mobile technology allows businesses to form relationships with customers on an individual level, to forge stronger brand relationships, and to become more relevant in today’s digital world. As a result, it’s becoming less of an option for businesses to have a mobile app and more of a necessity.
The design of your mobile app is also essential due to the fact that it helps several of your customers will use your app to browse around to purchase products or services or otherwise send traffic directly to your business’s online store. In other words, having a poor mobile app design can literally cost your business money.
For 2020, we’ve seen disruptive transformations when it comes to UI and UX design, which can help your app to drive traffic and create a better experience for customers so they will be more likely to buy your products or services. With that in mind, here are the major trends in mobile app design and how they can impact your online business:
1 – Use Palettes with Fresh Colors
One of the most prominent new trends in mobile app designs has been in using pallets with fresh colors.
The days of focusing on minimalist light-and-dark only color schemes are sunsetting.
Instead, the new trend now is to go with schemes that are multi-dimensional, involve brighter (sometimes even neon) colors, and less white space.
It’s also critically important for your mobile app to have colors, images, and symbols that are in synchronicity with your brand and your message.
A well-crafted design on your app is essential for making a good first impression for new users and subscribers. When customers first visit your app, they should subsequently feel welcomed and invited.
2 – Choose A Simple UI That Can Handle Lots of Content
The best user interfaces of today are simple and clear in order to enable better functionality. This also helps to make your app more user friendly, but the trick is that you also need to offer navigation that is easy to follow when you may have a huge amount of content and data. Infinite scrolling is the best scrolling option for mobile applications that have such a large amount of data.
Ultimately, a successful user interface for a mobile app needs to accomplish several things at once: it must utilize grids and breakdowns so it can be responsive across varying screen sizes, it has to deliver realistic visualizations of your project in a functional way, and it has to be a flat design in order to well suit a digital screen.
3 – Have An Enlarged Swipe Feature
A major trend that has developed over the last couple of years for mobile apps is to have an enlarged swipe feature, or where a person can easily swipe between pages of a mobile app to navigate around. Swiping areas on mobile apps have become enlarged so swiping is made easier.
The reason why swiping has become a major trend is because physical buttons only take up more space on the screen. By removing these buttons, product designers are given more room for data and content. Take advantage of this by including more content in your design, while not sacrificing simplicity like we just talked about.
4 – Keep Things Fun To Engage Customers
Another big advantage to mobile apps is it provides you with many opportunities for actively engaging customers and leads.
You can set up games, quizzes, and trivia on your app that people can have fun with and that can also help to convert leads into buyers.
Games and quizzes are always more effective at converting leads on a mobile app rather than on a website.
They can serve as an entry point for your funnel, which can pay dividends if you also know how to segment and nurture leads too.
5 – Ensure The UI Designed For Bigger Screens
We now live in a generation of phones and tablets that come with bigger screens, and for the specific reason that people want access to more visual content at once. The challenge for UI and UX designers is that only roughly a fourth of the screen area can be accessed by a user’s thumb when holding the device.
But on the other hand, one of the biggest advantages of having a bigger UI is it allows you to create abstract visualizations of your products. Traditional visualization methods such as graphs or tables are becoming replaced by more techn-roeinted data visualization methods, such as where you can display your product moving around in all directions. Methods such as these will greatly help to increase your conversion rates.
6 – Make The App As Responsive As Possible
Finally, if there is any one factor that you cannot overlook when having a mobile app designed for your business, it’s that it must be very responsive. It’s a simple fact that customers are not very patient people. If there is just a six second delay in loading a new screen, up to 50% of people will click away rather than wait any longer.
The good news is that there are many steps you can take to ensure that your mobile app is as responsive as it can be. Adopt a ‘breakpoint system’ where different screen-sizes of the app are categorized by a width that you determine.
The breakpoint marks the transition between categories of screen sizes, or such as when a customer views your app on either a phone or a tablet. This way, your user interface will not remain static across all devices, and the app will become more responsive across all sizes of devices as well.
Additional measures that you can take to make your mobile app more responsive include utilizing scalable headlines, longitudinal lines in your UI, and rendering images at their native dimensions.
In the end, setting up a mobile app for your business can be an integral part of generating leads, boosting your marketing campaign, and engaging with customers. Either have a mobile app for your business developed or update your existing one with these trends in mind, and you’ll be well ahead of most other small businesses that don’t even have an app, let alone those that do but haven’t kept their app up-to-date.