Real time campaign and goal tracking

October 9, 2008

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The wait is over. I locked myself up for 2 weeks and did nothing but work on goals and campaigns. Seriously, I’m about to pass out here. We’re really happy to have them out, but we’re also really excited because Clicky is the ONLY service that offers either of these features in REAL TIME!

These features are for Pro and trial account holders only. We made them as efficient as possible to process, but there is still a good amount of overhead involved. Until we can gauge how much this affects performance when we have a bunch of sites using it, we are limiting each site to a maximum of 7 goals and 7 campaigns. This limit will be raised in the future. Quick breakdown:

Campaigns

Real time campaign tracking!
Can be triggered by landing page or referring domain.
Wildcards supported for matching
Campaigns can be funnels for goals
Visitors who are attached to a campaign will have this icon next to them in your visitors list
Dashboard module and dedicated tab
More information (excuse the marketing speak)

Goals

Real time goal tracking!
Multiple funnel types: page URL, campaign, external search query (e.g. “clicky”), external referring domain (e.g. “google.com”)
Track revenue and costs: per site, per goal, and per visitor
Can use Javascript tags to force a goal to be completed (good for complex scenarios), and customize the revenue for an individual visitor (documentation is on the goal setup page)
Visitors who have completed a goal will have this icon next to them in your visitors list
Visitors who have gone through a funnel but NOT completed a goal will have this icon next to them in your visitors list
A visitor can’t go through a particular goal more than once per session, but they can go through multiple unique goals per session
Wildcards supported for both the goal page, and the funnel
Dashboard module and dedicated tab
More information (excuse the marketing speak)