how to become a data driven marketer

How To Become a Data-Driven Marketer and Improve Customer Experience

"Data-driven" marketing can sometimes sound like a meaningless buzzword. Most marketers now define their activities as "data-driven", if only because it makes them sound...

Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions

User experience has been one of the dominating topics of recent Google I/O developer conferences, particularly with regard to interactions and micro conversions.  Think about...
what is web analytics complete guide for 2019 and 2020

Website Analytics 101: Beginner Guide To Tracking

If you’ve just started a new website, you are probably already planning to track visitors, conversion rates, and more. But when you first load...
web analytics challenges are like an uphill battle

3 Biggest Web Analytics Challenges and How To Overcome Them

Web analytics is an amazing and powerful tool. But like any data-driven tool, it comes with challenges. Many businesses implement great web analytics systems,...

6 Reliable Ways to Increase Traffic to Your Ecommerce Store

Like it or not, we live in a digital age. Even businesses that rely on in-store visits for sales benefit from a strong online...

Web Analytics and Data Privacy: Common Security Risks (and How To...

If you are working with web analytics, you need to be aware of your responsibilities, and of the risks you face. Collecting and working with...

Qualitative vs. Quantitative Metrics: What Webmasters Should Be Tracking in 2019

Accurate user data is the bread and butter of any successful website operation — the indispensable key to making sure that your website is...

New feature: Segments!

It's been a while but the wait was worth it! (Yes, we're still here!) Segments has been in demand FOR. EVER. and we could not...

Change your trend preference on demand from any report

When we revamped and centralized our UI preferences in October, our goal was to simplify things, particularly for new users. There was one change...
https

HTTPS for all

As HTTPS becomes more and more common for even just the simplest of blogs, we've decided to allow the tracking of HTTPS sites for...

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