How To Increase Your International eCommerce Sales

When you check your web analytics reports, you might have noticed that some of your customers are visiting your site (and perhaps even buying...
how to become a data driven marketer

How To Become a Data-Driven Marketer and Improve Customer Experience

"Data-driven" marketing can sometimes sound like a meaningless buzzword. Most marketers now define their activities as "data-driven", if only because it makes them sound...
feeling overwhelmed by data and marketing

Too Much Data? How To Avoid Data Overwhelm

If you are new to web analytics or have recently updated your software, you might feel like you are drowning in data. But don’t...
web analytics challenges are like an uphill battle

3 Biggest Web Analytics Challenges and How To Overcome Them

Web analytics is an amazing and powerful tool. But like any data-driven tool, it comes with challenges. Many businesses implement great web analytics systems,...

How MarTech Analytics Can Help You Boost Your eCommerce Marketing Campaigns

Marketers are increasingly turning to Marketing Technology (Martech) analytics to boost their eCommerce campaigns. It’s not hard to see why: globally the Martech industry...
what is web analytics complete guide for 2019 and 2020

Website Analytics 101: Beginner Guide To Tracking

If you’ve just started a new website, you are probably already planning to track visitors, conversion rates, and more. But when you first load...

6 Overlooked Ways To Make Your Content Strategy More Data-Driven To...

Everyone knows content is king for engaging your audience and converting sales. Some marketers might say you need to constantly churn out content, keeping...

Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions

User experience has been one of the dominating topics of recent Google I/O developer conferences, particularly with regard to interactions and micro conversions.  Think about...

Responsive vs. Adaptive: Which Mobile Design Strategy Should You Prioritize For...

In just a short span of time, mobile phones have already become a significant necessity in life. In fact, it has become necessary not...

Bug fixes for IP address tags & filters when anonymization is...

Since GDPR became law in May 2018, one of the things we did was make IP address anonymization the default. It took a few...

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