Too Much Data? How To Avoid Data Overwhelm
If you are new to web analytics or have recently updated your software, you might feel like you are drowning in data. But don’t...
How To Become a Data-Driven Marketer and Improve Customer Experience
"Data-driven" marketing can sometimes sound like a meaningless buzzword. Most marketers now define their activities as "data-driven", if only because it makes them sound...
Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions
User experience has been one of the dominating topics of recent Google I/O developer conferences, particularly with regard to interactions and micro conversions.
Think about...
Website Analytics 101: Beginner Guide To Tracking
If you’ve just started a new website, you are probably already planning to track visitors, conversion rates, and more. But when you first load...
3 Biggest Web Analytics Challenges and How To Overcome Them
Web analytics is an amazing and powerful tool. But like any data-driven tool, it comes with challenges. Many businesses implement great web analytics systems,...
6 Reliable Ways to Increase Traffic to Your Ecommerce Store
Like it or not, we live in a digital age. Even businesses that rely on in-store visits for sales benefit from a strong online...
Web Analytics and Data Privacy: Common Security Risks (and How To...
If you are working with web analytics, you need to be aware of your responsibilities, and of the risks you face.
Collecting and working with...
Qualitative vs. Quantitative Metrics: What Webmasters Should Be Tracking in 2019
Accurate user data is the bread and butter of any successful website operation — the indispensable key to making sure that your website is...
New feature: Segments!
It's been a while but the wait was worth it! (Yes, we're still here!)
Segments has been in demand FOR. EVER. and we could not...
Change your trend preference on demand from any report
When we revamped and centralized our UI preferences in October, our goal was to simplify things, particularly for new users. There was one change...
