Ecommerce Fraud – How To Protect Your Store
Ecommerce fraud is a huge problem for ecommerce retailers. Though the number of fraudulent transactions seems pretty small in comparison to how many ecommerce...
4 Seasonal Marketing Stats to Watch
Now that the holiday season has passed, online marketers can sit back in the calmer aftermath and assess what went wrong and right. Did...
How To Increase Your International eCommerce Sales
When you check your web analytics reports, you might have noticed that some of your customers are visiting your site (and perhaps even buying...
Too Much Data? How To Avoid Data Overwhelm
If you are new to web analytics or have recently updated your software, you might feel like you are drowning in data. But don’t...
How To Become a Data-Driven Marketer and Improve Customer Experience
"Data-driven" marketing can sometimes sound like a meaningless buzzword. Most marketers now define their activities as "data-driven", if only because it makes them sound...
Plug Sales Funnel Gaps by Identifying and Tracking Micro-Conversions
User experience has been one of the dominating topics of recent Google I/O developer conferences, particularly with regard to interactions and micro conversions.
Think about...
Website Analytics 101: Beginner Guide To Tracking
If you’ve just started a new website, you are probably already planning to track visitors, conversion rates, and more. But when you first load...
3 Biggest Web Analytics Challenges and How To Overcome Them
Web analytics is an amazing and powerful tool. But like any data-driven tool, it comes with challenges. Many businesses implement great web analytics systems,...
6 Reliable Ways to Increase Traffic to Your Ecommerce Store
Like it or not, we live in a digital age. Even businesses that rely on in-store visits for sales benefit from a strong online...
Web Analytics and Data Privacy: Common Security Risks (and How To...
If you are working with web analytics, you need to be aware of your responsibilities, and of the risks you face.
Collecting and working with...
